List of ideas that can bring smiles to your kid!
Parenterest is a visual discovery website for finding ideas for the kid's activity. It helps parents to search for activities depending on the situation like indoors or outdoors. It also gives you to share and connect with other parents with their kids.
Role: UX Researcer and Coder
Built
in Figma
Problem Statement
Searching the internet to filter adequate information can often be very time-consuming, especially for parents juggling work and their children's education. Simultaneously.
In their time away from work, they want to spend more time with their children in a fun and educational way. They need the correct information to decide what activity to do and access information and support online.
Goal
Take the pan away from parents who want to do fun and educational activities for their children.
​
Build a list of activities based on the number of kids, places, and other related situations
Give the option to like the activity and save it in the profile.
Design Process
I used double diamond design process which fit perfectly to this type of project.
Empathize
User Interview
Competitor Analysis
Define
Persona
Affinity Diagram
Ideate
Site Map
User Flow
Prototype
LF Wireframing
HF Wireframing
Visual Design
​
Test
Usability Test
Implementing Changes
Project Timeline
Empathize Phase
User Interviews
To understand better the problem we should move to the next step - User Interview. Detailed answers from respondents that are actually based on their own experience helped to understand better the user's needs and expectations from the app. Based on quantitative research results, we decided to target middle-aged users who already have faced the situation. The interview lasted a bit over 30 minutes and here are some key points.
What do they usually do to find activities or ideas?
What types of activity do they do? (for example indoor, outdoor, with groups, etc.)
How do they apply ideas? How often, and how much?
What did you like? What didn't you like?
What would make it easier for them?
Do you have trouble finding information?
Tell me about the last time you went online to find activities to do
What have you found that has been helpful or amazed you
What would you expect to find online (website etc)?
Key Insights from Interview
Users want to get notifications weekly for new activities.
Playdate with friends and their kids.
Activities that can help improve attention span.
Activities that make connections with children of the same age.
An easier way for search activities.
Worry about the hygiene condition of meeting other kids.
Competitor Analysis
Playgroup Victoria
​
Name:
-
Playgroup Victoria
​
Target Users:
-
Local families and professionals
​
Features:
-
Playgroups - new and existing
-
Grants
-
Online Workshops
-
Family Membership - play ideas library, activity books. toolkits, discounts, exclusive events
​
Strengths:
-
Not for a profit with govt funding
-
Affordable - Registration is $ 50 per year
-
Lots of online help & tools for members
-
Free Disability Inclusion Support & Training
-
Lots of options for playgroups
​
Weakness:
-
Only for Victorians
-
Online information is limited for people who are not members
​
​​
Brisbane Kids
​
Name:
-
Brisbane Kids
​
Target Users:
-
Local families and professionals
​
Features:
-
What's On
-
Celebrations
-
Things to do
-
Directory - Parties, Services, Health, Special Needs
-
Classes & Sport
-
Education
-
Reviews & Offers
​​
Strengths:
-
Lots of information and articles
-
Can follow them on social media channels
-
Easy search function
-
Subscribe to their newsletter
-
Lots of activities and ideas catering for every parent's needs
​​
Weakness:
-
Only for Brisbane and surrounding areas
-
Lot of information so could be overwhelming and time-consuming to find what you are looking for
-
Lots of ads on the site
Twinkl
​
Name:
-
Twinkl
​
Target Users:
-
Parents/teachers
​
Features:
-
Resources from EYLF to Year10
-
Rating for activities
-
E-BOOKS
​
Strengths:
-
A wide range of resources available for download
-
Lots of templets and ready-to-use resources for parents
-
Rating for activities
​
Weakness:
-
Not for free
-
Need to become a member to access all the resources
Define Phase
Persona
Time for personas, there is one, the information is based on survey and interview result.
Candice
Married, 35
Lives in Melbourne
Works in the office part-time
Working mum with
one child (3 years old)
User Scenario
Candice is a working mother with 3 year old son, she always thinking about how to provide activities that is beneficial for the child’s development matching the age.
Goals
-
Get kids to have fun yet be educated at the same time
-
Find the right activity for their kid
-
To organize activity in an easier way
Motivations
-
Busy but does not miss the time with her child
-
Finding educational activities that can help her child’s learning
Risks / Emotion(s)
-
She doesn't find a recipe she wants and ends up ordering takeaway food.
-
She might find cooking challenging overall
Frustrations
-
Doesn’t know her meal options with the ingredients she has at home.
-
Feels like she is wasting her money when buying takeaway
-
Doesn’t know how to plan her meals or grocery list for the week
-
Feels like cooking takes too long but would like to cook more
Pains
-
Not sure which activity to go with
-
Too much work to organize an avtivity
-
Not sure places for activity are safe and clean
Gains
-
To have the right information to make the right decision in what activity to do
-
Access to information and support online.
-
Ability to see details before booking the activity.
Affinity Diagram
We capture very essential points and sort out the ideas in to few important topics. Moreover we voted for the priority one.
Ideate Phase
User Flow
The flow of some of the key features for achiving the main goal of the app.
Prototype Phase
Style Guide
We stareted prototypeing phase with building the best suitable style guide.
Low Fidelity Wireframing
The flow of some of the key features for achieving the main goal of the app.
High Fidelity Wireframing
The flow of some of the key features for achiving the main goal of the app.
Test
Usability Testing
​The prototype was first tested on main flow wireframe in to define the overall workability of the app, later on I’ve moved prototyping to the final design to better realize what the user should deal with.
Key Goals:
-
Can users navigate to the Activity page easily and select the appropriate activity?
-
Can users save an activity easily?
-
Can users find their saved activities easily?
​
Implementing Changes
Minor UI fixes were applied to the app after playing with Figma mirroring.
​
​
-
Make the AR scanning feature more obvious
-
Add text to buttons on the scanning screen
-
Notifications and visual feedback when completing certain tasks
Thank you for watching till the end!
More Case studies...
